Legal
Privacy Policy.
Wadsway LLC ("Wadsway," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, who we share it with, and your rights regarding your information.
This policy applies to wadsway.com, roas.wadsway.com, all Wadsway subdomains, and any services we provide. By using our website or services, you agree to the practices described here.
01Information We Collect
We collect information you provide directly to us when you interact with our website, services, or marketing tools.
Information You Provide
- Name, email address, phone number, and business name when you book a strategy call, fill out a form, or subscribe to our services
- Business information such as service area, business size, average job value, and industry when you complete our onboarding questionnaire
- Payment information processed through our payment provider (Stripe). We do not store full credit card numbers on our systems.
- Login credentials and account access tokens for third-party platforms (Facebook, Meta Business Manager, Google) that you authorize us to manage on your behalf
- Communications you send to us via email, SMS, phone, or other channels
Information Collected Automatically
- Device and browser information (browser type, operating system, screen size)
- IP address and approximate location
- Pages visited, time spent on pages, links clicked, and referring URLs
- Information collected through cookies, pixels, and similar tracking technologies (see Section 6)
02How We Use Information
We use the information we collect for the following purposes:
- To provide, operate, and maintain our services
- To communicate with you about your account, services, billing, and updates
- To respond to inquiries, schedule consultations, and provide customer support
- To deliver lead generation services on your behalf, including managing ad campaigns and operating SMS-based AI lead qualification
- To improve our website, services, and tools
- To send marketing communications about Wadsway services (you can opt out at any time)
- To detect, prevent, and address fraud, abuse, or technical issues
- To comply with legal obligations and enforce our agreements
03SMS Communications
Wadsway uses SMS messaging to communicate with you and, on behalf of our clients, with their leads and customers. This section explains our SMS practices in detail.
Consent to Receive SMS
By providing your phone number through any of our forms (including but not limited to: strategy call bookings, lead capture forms, onboarding questionnaires, and consultation requests), you expressly consent to receive SMS text messages from Wadsway or from the Wadsway client whose form you submitted, at the phone number you provided. Your consent is not a condition of any purchase.
Types of Messages You May Receive
- Appointment confirmations and reminders
- Follow-up messages related to inquiries you submitted
- Information about products, services, and promotions
- Updates regarding scheduled consultations or service delivery
- Customer service responses
Message Frequency & Charges
Message frequency varies based on your interactions and the services you've inquired about. Message and data rates may apply based on your wireless carrier's plan.
How to Opt Out (STOP)
You can opt out of SMS communications at any time by replying STOP, UNSUBSCRIBE, END, QUIT, or CANCEL to any message. After opting out, you will receive a confirmation message that you have been unsubscribed.
If you opt out, you may not receive important transactional messages such as appointment confirmations. To re-subscribe, reply START or UNSTOP to any opt-out confirmation, or fill out a form on our website again.
How to Get Help (HELP)
For help or questions about our SMS messaging, reply HELP to any message, email [email protected], or call (267) 710-9504.
SMS Data Use
Mobile information collected through SMS opt-in (such as phone numbers, opt-in status, and message history) will not be shared with third parties or affiliates for marketing or promotional purposes. Information sharing is limited to subprocessors that support the service, such as our SMS delivery platform.
04Sharing & Disclosure
We do not sell, rent, or trade your personal information. We may share information in the following limited circumstances:
Service Providers
We share information with trusted third-party service providers who perform services on our behalf. These providers are contractually bound to use your information only for the purposes we specify and to maintain appropriate security.
Legal Requirements
We may disclose information when required by law, court order, or government request, or when we believe disclosure is necessary to protect our rights, the safety of our users, or to investigate fraud or wrongdoing.
Business Transfers
If Wadsway is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and provide options regarding your information.
With Your Consent
We may share your information with third parties when you have given us explicit permission to do so.
05Third-Party Services
To deliver our services, we use the following categories of third-party providers. Each has their own privacy policy that may apply when you interact with services that involve them:
- Payment processing: Stripe (for handling subscription payments)
- SMS delivery: Twilio and similar carrier-approved messaging providers
- CRM and automation: Go High Level (for client communication, scheduling, and pipeline management)
- Email delivery: Email service providers used to send transactional and marketing emails
- Advertising platforms: Meta (Facebook and Instagram) for running advertising campaigns
- Analytics: Google Analytics or similar platforms to understand website performance
- Cloud infrastructure: Hosting and storage providers used to operate our services
We are not responsible for the privacy practices of these third parties. Review their privacy policies directly for more information.
06Cookies & Tracking Technologies
We and our service providers use cookies, pixels, web beacons, and similar technologies to operate our website, analyze usage, and deliver relevant marketing.
Types of Cookies We Use
- Essential cookies: Required for the website to function (e.g., session management)
- Analytics cookies: Help us understand how visitors use our site so we can improve it
- Marketing cookies: Used to deliver relevant ads and measure their performance, including tracking pixels from Meta and Google
Your Choices
Most browsers allow you to control cookies through settings. You can refuse cookies, delete existing cookies, or set notifications when cookies are placed. Note that disabling certain cookies may affect website functionality.
To opt out of interest-based advertising, you can visit the Network Advertising Initiative (optout.networkadvertising.org) or the Digital Advertising Alliance (optout.aboutads.info).
07Client Customer Data
When Wadsway provides services to a business client, we may process information about that client's customers and leads on the client's behalf. This includes names, phone numbers, email addresses, and conversation histories collected through ad campaigns and AI-driven SMS conversations.
For this data, the business client is the data controller and Wadsway acts as a data processor. We process this data only for the purposes outlined in our service agreement with the client and according to the client's instructions. The client is responsible for the lawful collection and use of their customer data, including obtaining required consents.
If you are an end customer of a Wadsway client and have questions about how your information is used, contact the business directly. We will work with our client to respond to legitimate requests.
08Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your information against loss, theft, unauthorized access, and disclosure. These include encrypted connections (HTTPS), secure password storage, access controls, and reliance on reputable service providers with strong security practices.
No method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security. You are responsible for keeping your account credentials confidential.
09Data Retention
We retain personal information for as long as necessary to provide services and as required by applicable law. Specific retention periods include:
- Account and billing records: kept for the duration of your relationship with Wadsway plus seven years for tax and audit purposes
- SMS opt-in records: kept for at least four years to comply with TCPA and carrier requirements
- Marketing communications data: kept until you opt out or for two years of inactivity, whichever comes first
- Website analytics data: typically retained for up to 26 months
When information is no longer needed, we securely delete or anonymize it.
10Your Rights
Depending on where you live, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request that we correct inaccurate or incomplete information
- Deletion: Request that we delete your personal information, subject to legal exceptions
- Opt-out: Opt out of marketing communications, SMS messages, or sale/sharing of personal information
- Portability: Request your information in a structured, commonly used format
- Non-discrimination: We will not discriminate against you for exercising your rights
To exercise these rights, contact us at [email protected]. We will respond within the timeframe required by applicable law.
California Residents (CCPA/CPRA)
California residents have additional rights, including the right to know what personal information we collect, the right to delete personal information, the right to correct inaccurate information, the right to opt out of the sale or sharing of personal information, and the right to limit the use of sensitive personal information. We do not sell personal information.
11Children's Privacy
Our services are not directed to or intended for children under 13. We do not knowingly collect personal information from children under 13. If we discover that we have collected information from a child under 13, we will promptly delete it. Parents or guardians who believe their child has provided personal information to us should contact us immediately.
12Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will update the "Last Updated" date at the top of this page and may provide additional notice (such as via email or a notice on our website).
Your continued use of our services after changes are posted constitutes acceptance of the updated policy.
13Contact Us
Questions about this Privacy Policy or our data practices? Reach out:
Wadsway LLC
Email: [email protected]
Phone: (267) 710-9504
Web: wadsway.com